![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/84d59a49-c8ea-4298-9402-8b40f24628dc_rw_1920.png?h=71272df9d387eed9617a81838eefb20a)
BPR are a brand that sell turnkey racing simulator setups, have a race team that competes in the British Prokart Endurance Championship as well as a sim racing team. They wanted a logo that would incorporate each part of the brand.
They described their brand as friendly, approachable and passionate so I wanted to showcase this in the brand identity with a bright and approachable shade of orange and using rounded corners to appear friendly while still showing the competitive and passionate nature of the sport.
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/3b530425-7cd0-4907-8c93-580b57035e84_rw_3840.png?h=a215628e0450599af36e0b1faa70952c)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/1bfc0125-b364-46dd-9f90-98a7411a5138_rw_1920.png?h=ffc4eb446f06379361db0feda1ff50c6)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/08aa9d29-8196-46c7-abe4-bf303b7e4069_rw_1920.png?h=f62c7b86cebcc276b21302fb50f43c04)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/08cebd4b-3484-481e-a515-46e9de7615b5_rw_1920.png?h=76117d8d0d03ec6870e77be9d34f56f4)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/ce0541fc-837e-4aa7-adf2-3286522e729b_rw_1920.png?h=7b624020611bbe4a9096c2db0f712531)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/98dded8c-a369-4503-a958-072ddfab51cb_rw_1920.png?h=60e059d1229ef0c24a1a3d378af60824)
![](https://cdn.myportfolio.com/c42a1b10-9f3c-49d1-b018-665925b96ed1/b345f0eb-2f8c-4963-ab8d-c610896b4e82_rw_1920.png?h=ba5f6781e31d46cfb0addaa6534cfda8)