BPR are a brand that sell turnkey racing simulator setups, have a race team that competes in the British Prokart Endurance Championship as well as a sim racing team. They wanted a logo that would incorporate each part of the brand.
They described their brand as friendly, approachable and passionate so I wanted to showcase this in the brand identity with a bright and approachable shade of orange and using rounded corners to appear friendly while still showing the competitive and passionate nature of the sport.
