BPR are a brand that sell turnkey racing simulator setups, have a race team that competes in the British Prokart Endurance Championship as well as a sim racing team. They wanted a logo that would incorporate each part of the brand. 
They described their brand as friendly, approachable and passionate so I wanted to showcase this in the brand identity with a bright and approachable shade of orange and using rounded corners to appear friendly while still showing the competitive and passionate nature of the sport. 

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